We ensure you have the building blocks in place for real long-term growth.

Areas of Expertise


Access skills and real world experience to develop and implement a plan for success.

We deliver:

  • Business Set-up
  • Client Acquisition + Retention
  • Business Planning


A well positioned brand is a powerful asset. It is both a sales tool and a reputation builder.

We deliver:

  • Brand Positioning
  • Visual Identity Development
  • Logo Design
  • Branding Implementation


Understand who your customers are and how to reach them.

We deliver:

  • Customer Segmentation
  • Price Structuring
  • Product + Service Simplification
  • Promotional Campaigns


Communicate the intrinsic value of your organisation to customers and your employees.

We deliver:

  • Web Design + Development
  • Corporate Communications
  • Copy, Video + Photo Production
  • E-Commerce
  • Stationery + Packaging

Social Engagement

Capitalise on your social investment by boosting awareness of your business and brand.

We deliver:

  • Social Media Strategy
  • Social Media Management
  • Social Media Campaigns + Content
  • Email Marketing
  • Application Setup + Advice
  • Public Relations Activities

Human Resources

Increase employee productivity and satisfaction. Implementing systems and processes builds a proactive and accountable workforce.

We deliver:

  • Job Descriptions
  • Performance Review Templates
  • Staff Evaluations
  • Remuneration Reviews
  • Recruitment
  • HR System Reviews

Consulting to

Guide decision making. Provide your NFP with resources and independent advice.

We deliver:

  • Highly Experienced + Knowledgeable Resources
  • Board Decision Making Processes
  • Grant Application Advice

Training + Development

Engaged employees form the backbone of your business. Ensure your team has the appropriate skills and knowledge.

We can:

  • Target Problem Areas
  • Design + Deliver Training Sessions


Simon Joyner

Simon has been advising clients for over 25 years. He has worked with individuals, small and medium businesses and ASX listed companies. He built an independent advisory firm from the ground up before successfully selling to a large financial institution.

His rare combination of big business know-how and a small business attitude offers advice backed by years of experience but always overlaid with a healthy dose of common sense.

An enthusiastic advocate of "Plain Speak", Simon believes that clear messages result in happy clients and limitless potential for business growth.

As well as his duties at Aberfoyle Partners Simon sits on a number of boards including his role as Chairman of Kidsafe WA and Director of Perth Symphony Orchestra.

To get in touch please


0408 832 650


Sarah Geddes

Sarah is an experienced brand and marketing consultant.

She studied branding, marketing and advertising in both Western Australia and France. She worked as a freelance consultant before setting up a firm that focused on brand planning for both start-ups and growing small-medium enterprises.

After a successful two years Sarah joined Aberfoyle Partners, where she has formed a client list including some of the most exciting growing businesses in their respective industries.

Sarah believes that uncovering what is true and unique about an organisation, and using it to inspire both employees and customers, is essential to a brand's success.

To get in touch please


0408 926 507


Claire Rousset

Claire has developed a pragmatic approach to business over the last 6 years working in client facing roles. With a degree in Psychology, Claire learnt that her passion was understanding consumer behaviour and fulfilling customer needs, with the ultimate goal to help her clients achieve commercial growth.

Joining Aberfoyle Partners in early 2016, Claire has worked setting up HR and Digital Marketing systems and processes that save her clients’ time and money. With the promotion of businesses and brands on digital media exploding in popularity Claire believes it is more important than ever to boost your brand awareness and improve customer satisfaction through these channels.

Actions speak volumes and Claire’s approachable nature and clear communication means her clients receive successful results.

To get in touch please


0401 257 697


Janny O'Connell

Janny has over 25 years experience as an educator, senior manager and executive trainer. With post graduate degrees in Performing Arts and Business she is perfectly positioned to provide professional development that is targeted and engaging.

Her well honed presentation skills ensure that she connects with her clients, determines their needs and develops their potential.

Janny has worked with a wide variety of employees including business leaders, managers, admin staff and teachers. She can advise one on one, or facilitate large groups according to the needs of the business. She makes sure that what she delivers is tailored specifically to the organisations goals, their employees and their overall strategic plan.

To get in touch please


0419 628 464


Please don’t hesitate to

Get in touch

To know more about our point of view, processes and ways in which we can help you please call us to set up an appointment.

Our office number is (08) 6161 5852 or if you prefer, please email us at hello@aberfoylepartners.com.au

Office Address
108 Forrest St Cottesloe
Western Australia 6011

Postal Address
PO Box 164 Cottesloe
Western Australia 6911